Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the Endbenutzer’s browser or app. Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. https://andyvcfki.angelinsblog.com/27877992/detaillierte-hinweise-zur-anzeigeninventar