By way of example, Everlane differentiates itself with its “radical transparency” about pricing and production, while Purple Mattress emphasizes its special elements and technological innovation. For example, Zappos empowers its staff to deliver Extraordinary customer support, even though Southwest Airways encourages its team to showcase their pleasant and enjoyment personalities. https://rafaelqbqci.pages10.com/creative-branding-agency-things-to-know-before-you-buy-65427347