The South Korean drama market is rapidly transitioning from existing media channel-based to a new ecosystem led by OTT and digital platforms. In this shift, drama production costs have increased sharply, and contract https://digibookmarks.com/story18916965/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-international-market-penetration-with-changes