To gain results in Chinese marketplaces a brand must be recognized by Chinese buyers. Services and products need to be supplied to cater to China’s Choices and tastes. This tends to call for innovating a different product assortment or could possibly be altering the brand title or emblem. •A https://www.madjor.com/insight-article/from-strategy-to-execution-madjors-role-as-a-chinese-digital-agency