The 2023 Stay-action Barbie movie spurred a cultural craze, driven by Mattel's promoting partnerships and organic and natural articles. What must Mattel's executives do next with their most respected franchise? And should they prolong their brand name technique for Barbie to other toy makes? The story from the nation's https://hbr-case-study-analysis93055.onesmablog.com/mba-case-study-help-an-overview-76467672