Marketing in India is no longer what it used to be. A decade ago, if you asked anyone about brand endorsements, the answer would usually be a Bollywood star or a cricketer. Today, however, the spotlight has shifted. Brands are increasingly turning toward influencers to promote products and services. When you open Instagram or YouTube, it’s clear who dominates your feed. From skinca... https://bmtagency.in/why-brands-prefer-influencers-over-traditional-celebrities-in-india/