North American beauty trends—such as clean beauty, wellness-infused skincare, and gender-neutral products—are influencing UK brand strategies. UK companies are responding with localized innovation, ethical sourcing, and digital-first launches. https://industrytoday.co.uk/market-research-industry-today/north-america-fragrance-market-to-reach-usd-70-billion-by-2035-driven-by-premium-products-sustainable-trends-and-e-commerce-growth-at-410-cagr