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From Loungewear to Lifestyle: LoungeEU’s Expansion Reflects Shifting European Preferences

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LoungeEU’s 2025 market trajectory reflects Europe’s growing appetite for comfort-led fashion, sustainable materials, and direct-to-consumer intimacy. With rising demand for soft basics, adaptive sizing, and gender-neutral collections, the brand is scaling across Germany, France, and the Nordics. Consumers prioritize ethical sourcing, slow fashion values, and digital-first engagement, ... https://industrytoday.co.uk/market-research-industry-today/loungewear-industry-growth-soars-at-971-cagr-driven-by-comfort-fashion-and-retail-expansion

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